Project Description
ELITE VIP
Michelle Wright is a News Anchor and Morning News Reporter at Cox Media Group as well as the Founder and CEO of Wright Choice Media. She served as a Media Producer at CNN where she wrote, edited, produced and anchored news casts each half hour daily that consisted of the day’s top stories from both national and international news wires for CNN’s numerous Radio affiliates around the world. Michelle has served as an Anchor, an In-House Reporter, and a Freelance Journalist for Cox Radio, including a Freelance FM Anchor for Kiss 104.1 writing AP Style News Headlines and delivering morning news casts meeting different deadlines every half hour. She is skilled at complex video projects, whether audio-books, commercials, promos, narrations or industrial videos.
The Concern
Michelle reported on breaking news as well as other news and feature events. She produced morning and afternoon news and headline packages as well as created story ideas and writing copy. Michelle served as a News Reporter and Anchor, covering several beats as a reporter and also anchoring on AM and FM stations and on television. She needed a comprehensive brand strategy which boosted awareness of her core capacities as both, a television and radio personality This also meant having a narrow focus on her proficiency as a professional public speaker and as a subject matter expert on various trending topics. Michelle would require a true collaborative effort and partnership.
ELITE Approach
An exclusive ELITE Team was assigned that was best suited for the VIP. A Brand/Image/PR Analysis was completed and the VIP was proposed a unique and distinctive solution that was specifically tailored to meet, and surpass, the expectations of the VIP. The solution was a complete success with a tiered process that implemented seamlessly until final completion with a 100% Success Rate! In addition, an ongoing service and maintenance program was implemented to meet the continued need of the VIP to include content production and image development strategies to highlight the VIP’s credibility as a subject matter expert on various topics.
The Process
PR/Image/Brand Strategy
Results
The solution was a complete success with a tiered process that implemented seamlessly until final completion with a 100% Success Rate!
After 2 Weeks
After 30 Days
After 60 Days
SUCCESS RATE at 90 Days