Project Description

ELITE VIP

Ian Scott currently serves as a Football Staff/Coach with UCF. Previously, he was a professional football player with NFL including being selected for the Chicago Bears as the 116th overall choice in 2003. After four seasons in Chicago (2003-06), Ian signed a one-year contract with the Philadelphia Eagles but was placed on injured reserve before the start of the season and did not appear in a regular season game. He then spent the 2008 and 2009 seasons with the San Diego Chargers where he played in 16 games and recorded seven starts. Ian also had a standout career in College Football at the University of Florida. On the field at UF, he played in 32 games and recorded 23 starts during his three-year career (2000-02). Among those starts, Scott started the 2001 Sugar Bowl and 2002 Orange Bowl. Statistically, he registered 120 tackles, 3.5 sacks, 18.5 tackles-for-loss, 21 quarterback hurries, one forced fumble, two fumble recoveries and five pass deflections.

The Concern

Following his playing days, Ian spent time as a Business Analyst for JPMorgan Chase & Co. and he worked as an Industrial Engineer for Michelin North America. But his ambition was too remain in a football career that would be in line with his obvious skills and talents. Throughout his seven-year NFL career, he played in 65 games (47 starts) and totaled 112 tackles, two fumble recoveries and an interception. Ian then picked up coaching experience as a Defensive Assistant for Daniel High School in Central, South Carolina and eventually he joined the UCF Football staff. Ian’s goal is to continue on a path that he hopes would ultimately lead to serving as a defensive coach for a professional football franchise within the NFL once again. But, coaching during college football season demanded much of his time. Ian needed help with a comprehensive strategy that would work to keep him on track towards his professional goals as it related to football.

ELITE Approach

An very specific ELITE Team was assigned to the VIP. Then, a Brand/Image/PR Analysis was completed and the VIP was proposed a unique and distinctive solution that was specifically tailored to meet, and surpass, the expectations of the VIP. The solution was a complete success with a tiered process that implemented seamlessly until final completion with a 100% Success Rate! In addition, an ongoing service and maintenance program was implemented to meet the continued need of the VIP to include content production and image development strategies to highlight the VIP’s credibility as a subject matter expert on various topics, such as professional sports and team building. The VIP remains on track for future collaborations within professional sports.

The Process

PR/Image/Brand Strategy

ELITE Complete Strategy

Brand/Image/PR services for every aspect of the client’s needs

Results

The solution was a complete success with a tiered process that implemented seamlessly until final completion with a 100% Success Rate!

75%

After 2 Weeks

90%

After 30 Days

95%

After 60 Days

100%

SUCCESS RATE at 90 Days