Melissa Li-Ng

Doctor Melissa Li-Ng is the Medical Director, International Operations at Cleveland Clinic. She is an endocrinologist and also serves as the Chief Physician representing Cleveland Clinic in their collaboration with Luye Medical Group in Shanghai, China and provides end-to-end leadership to furthering goals of this initiative. Dr. Li-Ng’s expertise includes digital health, population health, cost of care, health care transformation, hospital reimbursement, medical insurance, and of course, diabetes, thyroid disease and hormonal issues which are the focus of her clinical practice. Some of her special interests include thyroid disease, diabetes, pituitary disease, polycystic ovarian syndrome, menopause, osteoporosis, parathyroid gland disease, adrenal gland disorders and vitamin D deficiency. Dr. Li-Ng serves as a subject matter expert on many other topics.

As both, a physician and a medical director with Cleveland Clinic, Dr. Li-Ng is at ground zero with applications of some of the world’s greatest medical technologies, advancements and treatments. Dr. Li-Ng is able to speak on many topics including trending topics such as, a physician’s perspective on the improvement of healthcare through AI (artificial intelligence) advancements. As a collaborative effort unfolded, it became clear that Dr. Li-Ng required assistance in managing her brand strategy and image development as well as content production as a public speaker. Given her primary work as a physician and medical director, she required collaborating with the mindset that time management would be a critical concern along with the need for professionalism and integrity. The scope of work would require a team that was able to research and contemplate on subject matter of all types within the healthcare industry.

An ELITE Team was assigned that was best suited to adapt to the VIP’s core needs. A Brand/Image/PR Analysis was completed and the VIP was proposed a unique and distinctive solution that was specifically tailored to meet, and surpass, the expectations of the VIP. The solution was a complete success with a tiered process that implemented seamlessly until final completion with a 100% Success Rate! In addition, an ongoing service and maintenance program was implemented to meet the continued need of the VIP to include content production and image development strategies to highlight the VIP’s credibility as a subject matter expert on various topics.