Project Description

ELITE VIP

Shari Simpson is a multi-faceted writer with credits in screenwriting, content creation (including online content creation), YA fiction writing and editing. She co-wrote the off-Broadway hit “Maybe Baby, It’s You”, which had two successful off-Broadway runs and a Hollywood run starring Tori Spelling. She also wrote the Disney Channel Original Movie “The Swap” (2016), both with her longtime writing partner, Charlie Shahnaian. Shari and Charlie also worked together to write the book “Adventures in Love” which, as a musical, was produced by Kevin McCollum (the original producer of “Rent”) for Ordway Theater. Additionally, they wrote the screenplay “Welcome to Jaimeville”. Shari’s children’s play “The Story Tree Gang” has been performed in New York, Washington, D.C., Los Angeles, Chicago and Jamaica. She is also known for “Sweet Sweet Summertime”, “Forever Lost & Found”, “The Passion of Danny Burke” and “The Louise Log”.

The Concern

Shari lives within one of the areas that endured some of the most difficult circumstances during to the COVID pandemic. Although, she is a veteran at working from home or remotely, now more than ever, Shari would require collaborations that were sensitive towards her obvious remote status. This meant implementing video conferencing and leveraging other virtual technology efforts for any ongoing communication and related efforts. Shari is also no stranger to collaborations with other VIP’s and would also want to continue to advance production of content on platforms that would help to further her position as a subject matter expert on various topics.

ELITE Approach

An ELITE Team was assigned that understood the VIP’s concerns. Then, A Brand/Image/PR Analysis was completed and the VIP was proposed a unique and distinctive solution that was specifically tailored to meet, and surpass, the expectations of the VIP. The solution was a complete success with a tiered process that implemented seamlessly until final completion with a 100% Success Rate! Additionally, an ongoing collaborative relationship has been established that would provide the VIP with unique opportunities to participate in panel discussions, content production on social media platforms and related efforts.

The Process

PR/Image/Brand Strategy

ELITE Complete Strategy

Brand/Image/PR services for every aspect of the client’s needs

Results

The solution was a complete success with a tiered process that implemented seamlessly until final completion with a 100% Success Rate!

75%

After 2 Weeks

90%

After 30 Days

95%

After 60 Days

100%

SUCCESS RATE at 90 Days