Project Description
ELITE VIP
Speech is an award winning artist, from writing some of the most iconic hip-hop songs to leading the trailblazing 2-time Grammy Award-winning group, Arrested Development, to super stardom. He and the group have been a ground-breaking force in Hip-hop culture since 1991. Their debut album, “3 Years, 5 Months and 2 Days in the Life of…” (EMI), sold over 4 million albums, earned them two Grammy awards for Best New Artist and Best Rap Single (Tennessee), 2 MTV awards, (People Everyday), a Soul Train Music Award, and the coveted NAACP Image Award. Rolling Stone magazine named them Band of The Year (1992), while VH-1 named them one of the greatest Hip-hop artists of all time! The Rock and Roll Hall of Fame even named the Arrested Development smash “Tennessee” one of the 500 Songs That Shaped Rock and Roll.
The Concern
Speech is consistently pushing the artistic and social envelope. He has continued to be a trailblazer with the group, Arrested Development, and as a solo artist. Speech has shared stages with Nelson Mandela, Minister Louis Farrakhan, Hilary Rodham Clinton, Barack Obama and many others. Considering that, he is the categorical definition of legendary celebrity and an award-winning musician, Speech is often requested for his time and influence on a multitude of important projects. Therefore, setting up collaborations on topics that mattered to Speech would require patience and a genuine interest in supporting him in ways that others had not already provided. Keeping this in mind, it would be important to understand that collaborations with him would often require a degree of patience and analysis.
ELITE Approach
An ELITE Team was assigned that was best suited to serve and assist the VIP. A Brand/Image/PR Analysis was completed and the VIP was proposed a unique and distinctive solution that was specifically tailored to meet, and surpass, the expectations of the VIP. The topics and interests of the VIP became the center point for any future collaborative efforts moving forward. The solution and proposed future projects were now positioned for a complete success with a tiered process that would be implemented seamlessly until final completion with an anticipated 100% Success Rate! This process could now be mirrored or even re-imagined for any ongoing collaborative efforts moving forward. Additionally, an ongoing collaborative relationship has been established that would provide the VIP with unique opportunities to participate in panel discussions, content production on social media platforms and related efforts.
The Process
PR/Image/Brand Strategy
![agency-seo-desk-front](https://i0.wp.com/elitepublicimage.com/wp-content/uploads/2018/06/agency-seo-desk-front.jpg?resize=1260%2C598&ssl=1)
Results
The solution included a tiered process that promised to be implemented seamlessly until final completion with a 100% Success Rate!
After 2 Weeks
After 30 Days
After 60 Days
SUCCESS RATE at 90 Days